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If you are looking for a genuinely innovative way to stand out from the competition, TikTok is the place for it.
But Content Production is Rapidly Catching up (from 27% last year to 34% now)
If making money on TikTok is one of your business goals, this is one TikTok statistic you need to pay close attention to. 20.6 percent of consumers who purchase products over social media say they do so all the time on TikTok, making it the platform with the highest percentage of frequent social shoppers. In comparison, just 16.6 percent of social media shoppers say they always purchase things on YouTube, while 16.4 percent do so on Instagram. What’s more, 67 percent of TikTok users say they feel inspired to shop even when they weren’t looking to do so. Clearly, TikTok has the powerful ability to influence shoppers.
Many TikTok-inspired purchases take place off-platform, including on ecommerce sites, in stores, or even on rival social networks with more robust commerce offerings, like Facebook and Instagram. In some cases, TikTok may facilitate this behavior: It allows businesses to direct people to their Instagram (and YouTube) accounts with an embedded link at the top of their TikTok profiles.
TikTok’s younger user makeup helps explain the high levels of off-platform buying. Teens and young adults make up the core of TikTok’s user base. They’re more inclined than older generations to keep up with current trends and be influenced to buy based on them—but they may have less purchasing power or lack access to digital payment methods. But many of those teens and young adults share TikTok content with relatives or friends, who then buy the featured item for them elsewhere.
If you want to be ahead of the competition and follow the trend in Social Selling, let me create your Content Library on your own Social Media Page. This way your valuable content will never get lost and you will be able to show meaningfull user generated content in one place.
Since most brands haven’t launched on TikTok yet, influencer content looks organic and less promotional there. From your TikTok page i generate traffic to your Instagram page and webshop.
Next to a webshop, a Facebook shop you should also create an Instagram Shop and I can transform posts and stories into shopping experiences with product tags.
Showcase your brand and products
Remove shopping barriers
Sell from one inventory
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