TikTok engagement stats

According to our social media industry benchmarks study, TikTok is the most engaging social media platform of the moment, having an average engagement rate of 5.96%, which is way above every other network.

Moreover, we discovered that in 2021, TikTok’s average engagement rate increased by 14.26%.



This means that brands without a TikTok presence should jump on the trend because a well-put TikTok marketing strategy can skyrocket your engagement rates.