Social Media Selling
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Influencer Marketing Growing Faster than Organic Search
Marketers rated influencer marketing as their fastest-growing channel for acquiring customers online. Organic search and email are too mature to provide the same yearly growth that influencer marketing now delivers. Affiliate marketing and display advertising performed poorly, scoring below 10%
Influencer Marketing Tied for Most Cost-Effective Channel
22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. Email received the same percentage, while organic search came in third with 19%. Affiliate marketing performed poorly, ranked most cost-effective by just 2% of marketers.
Influencer marketing is quickly becoming one of the most important online marketing channels. Budgets are growing fast, and marketers are seeing strong returns. The vast majority of marketers are generating real revenue from influencer marketing, and the top 13% are making $20 or more for each $1 invested. With returns like this, budgets will keep increasing for the foreseeable future.
Currently influencer marketing is so cost-effective that marketers can afford to make mistakes, learn, and refine their process. They can try different influencers, gather analytics, and become more sophisticated buyers. At the same time, influencers are becoming more savvy and figuring out the best way to engage with their audience. There has never been a better time to get started.
The percentage of brands using TikTok for influencer marketing continues to increase.
TikTok is a relatively new social media platform that exploded in popularity over the last year. The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020.
Those users don’t just passively scroll through the one-minute videos, though. Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts).
The popularity of
TikTok marketing
is great news for brands who want to capitalize on influencer collaborations—especially considering high-profile users on the platform have the engagement rates. TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average.
Covert TikTok Followers to Instagram to drive sales
Instagram Shopping - Transform posts and stories into shopping experiences with product tags
Showcase your brand and products
- Get your products in front of 1 billion trend-seeking shoppers on Instagram.
Remove shopping barriers
- Provide a consistent in-app shopping experience, from product discovery to checkout.
Sell from one inventory
- Use one product inventory that stays synced across all the places you sell in through Shopify.
Checkout on Instagram
- Let customers browse and buy your products on Instagram, without leaving the app.
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