Social Media Selling

info • 5 January 2022

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Influencer Marketing Growing Faster than Organic Search

Marketers rated influencer marketing as their fastest-growing channel for acquiring customers online. Organic search and email are too mature to provide the same yearly growth that influencer marketing now delivers. Affiliate marketing and display advertising performed poorly, scoring below 10%

Influencer Marketing Tied for Most Cost-Effective Channel

22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. Email received the same percentage, while organic search came in third with 19%. Affiliate marketing performed poorly, ranked most cost-effective by just 2% of marketers.


Influencer marketing is quickly becoming one of the most important online marketing channels. Budgets are growing fast, and marketers are seeing strong returns. The vast majority of marketers are generating real revenue from influencer marketing, and the top 13% are making $20 or more for each $1 invested. With returns like this, budgets will keep increasing for the foreseeable future.



Currently influencer marketing is so cost-effective that marketers can afford to make mistakes, learn, and refine their process. They can try different influencers, gather analytics, and become more sophisticated buyers. At the same time, influencers are becoming more savvy and figuring out the best way to engage with their audience. There has never been a better time to get started.

The percentage of brands using TikTok for influencer marketing continues to increase.

TikTok is a relatively new social media platform that exploded in popularity over the last year. The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020.


Those users don’t just passively scroll through the one-minute videos, though. Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts).


The popularity of TikTok marketing is great news for brands who want to capitalize on influencer collaborations—especially considering high-profile users on the platform have the engagement rates. TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average.

Covert TikTok Followers to Instagram to drive sales

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Sell from one inventory

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Checkout on Instagram

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Social Media Selling

by info • 5 January 2022
Influencer Marketing Growing Faster than Organic Search
20 Surprising Influencer Marketing Statistics

20 Surprising Influencer Marketing Statistics

by www.digitalmarketinginstitute.com • 5 January 2022
As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. After all, countries across the globe are using social media platforms in one form or another. And, since more people are joining social media networks every day, companies have realized they can lever
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